Gender Stereotypes: In this project, I wanted to draw attention on gender stereotypes which are scientifically not true, affect people in a negative way and cause unfair discrimination. I wanted people to think about the stereotype roles they’re given and which they subconsciously play every day. I chose some stereotypes which are scientifically not true and I turned them other way around. Starting from a couple of stereotype sayings, I made typographic designs with striking materials; using laser cutting, 3D types, shiny papers, etc. Afterwards, I placed these designs in different locations across London. It was an interactive project, engaging with people to see how they respond to them.
Project Book
Dimensions: 195mm x 265mm Pages: 22
Cover: Softbound, Painted, Laser cutting
Visual Summary Book
Dimensions: 297mm x 420mm Pages: 48
Manifest
Men and women are biologically different to one another in attitude and brain functioning. However, does this fact justify a different treatment in daily matters which is based on sex?
From our childhood, society has a large impact on our lives and it tends to teach us stereotyped role models, like labelling toys: “for boys”&“for girls” or even determining which colour we ought to pick when we buy things for the male or female sex.
The gender stereotypes and associated mindsets often result in an unintentional slide into stereotyped behaviour patterns. Tests show that girls are not weaker in maths or less practical than boys. Similarly, boys don’t - from their own nature - feel less emotions or are less sensitive than girls. Yet, from an early age onwards, subtle comments influence us as, “You’re a big boy, big boys are brave, strong and don’t cry!”
